| MISS NORWAY, THE EARTH & YOU |
MISS NORWAY 2010 IS COOPERATING WITH MISS EARTH AND HAS A LARGE FOCUS ON
ENVIRONMENTALISM AND GREEN ECONOMY. HERE ARE SOME WORDS FROM ITS OFFICIAL DESIGNER
2010 ON FASHION, CONSUMPTION AND THE ENVIRONMENT:
CONSUMPTION IS ITSELF NATURALLY NOT ENVIRONMENT FRIENDLY, BUT WHAT THE INDIVIDUAL CUSTOMER
DOES ABOUT IT IS SIGNIFICANT: THIS GOES FOR THE TYPE OF CLOTHING YOU ARE BUYING, THE AMOUNT OF ITEMS,
THE MATERIALS USED, AND THE MAINTENANCE OF THEM, AS WELL AS ITS DISPOSAL OF GARMENTS.
"QUALITY IS THE NEW BLACK": THE RULE NUMBER ONE IS: THINK QUALITY BEFORE QUANTITY!
THE TYPE OF CLOTHING YOU CHOOSE ALSO MATTERS: SECOND HAND, REDESIGN AND COUTURE/MADE TO
MEASURE, AS WELL AS HOME MADE GARMENTS ARE THE MOST ENVIRONMENT FRIENDLY ALTERNATIVES. INSTEAD
OF PRODUCING EXTRA FABRIC, SEWING NEW GARMENTS AND TRANSPORTING THEM FROM THE MANUFACTURER
VIA AGENTS, WHOLESELLERS AND SHOPS BEFORE FINALLY REACHING THE CUSTOMERS, SECOND HAND AND
REDESIGN OF SECOND HAND CLOTHES GIVES NEW LIFE TO OLDER GARMENTS.
ON THE OTHER HAND, TYPICAL CHAIN STORE FASHION IS THE LEAST ENVIRONMENT FRIENDLY OR ETHICAL
ALTERNATIVE. LARGE AMOUNTS OF GARMENTS ARE MADE CONTINUOUSLY, AND PRICE PRESSURE OFTEN OFFERS
INTOLERABLE CONDITIONS FOR TEXTILE WORKERS IN DEVELOPING COUNTRIES (UNFORTUNATELY, THERE ARE
ONLY INSIGNIFICANT DIFFERENCES BETWEEN HIGH END BRANDS AND BUDGET CHAINS WHEN IT COMES TO SUCH
PRODUCTION CONDITIONS).
THE LOW PRICES, OFTEN SUBOPTIMAL FITTING AND TYPICAL TREND FOCUS SHORTENS THE LIFE CYCLES OF THE
GARMENTS. PRICE SIGNALIZES QUALITY, AND FEW PEOPLE THROWS MADE TO MEASURE GARMENTS IN THE
DUSTBIN OR SALVATION ARMY BOXES (NOTA BENE: YOU DO NOT SAVE THE ENVIRONMENT BY RECYCLING YOUR
CLOTHES, YOU JUST DECREASE THE DAMAGE DONE).
MADE TO MEASURE GARMENTS ARE OFTEN MADE IN THE DESIGNER´S OWN STUDIO, UNDER SURVEYABLE
CONDITIONS. A COUTURE DESIGNER DO NOT MASS PRODUCE OR HAVE LARGE STOCKS OF UNSOLD GARMENTS. IT
IS ALSO UP TO THE CUSTOMER TO CHOOSE THE FABRIC, BUT BE AWARE THAT MANY ENVIRONMENT FRIENDLY
FABRICS ARE MORE EXPENSIVE, WITHOUT NECESSARILY BEING MORE USER FRIENDLY.
TO THIS DESIGNER´S FRUSTRATION, MORE OFTEN THAN NOT THE STAFF IN TEXTILE SHOPS DO NOT KNOW WHAT
KIND OF FABRIC THEY ARE SELLING, OR WHAT IT IS MADE OF. PURCHASING FABRICS ONLINE OR FROM
WHOLESELLERS OFTEN INVOLVES MORE INFORMATION, BUT NATURALLY NOT ON THE WORK CONDITIONS OF THE
TEXTILE WORKERS. ON THE OTHER HAND, "ETHIC AND ECOLOGICAL FABRICS" ARE OFTEN UNPROPORTIONALLY
EXPENSIVE AND OFFERED IN FEW ADEQUATE STYLES. AND SOME VENDORS FALSELY "GREENWASH" THEIR FABRICS
ONLINE ... ECOLOGICAL THREADS AND OTHER SEWING MATERIALS LIKE RIBBONS AND APPLIQUES ARE
PRACTICALLY NON-EXISTING (OR INSUFFICIENTLY MARKETED). - ENVIRONMENT FRIENDLY FASHION IS STILL
MUCH ABOUT IDEALISM AND CLUTTERED WEBSITES. LUCKILY THINGS ARE DEVELOPING, THOUGH.
FACTS CONTRADICT COMMON BELIEVES ON THE ENVIRONMENT FRIENDLINESS OF FABRICS: COTTON IS ONE OF
THE WORST FABRICS TO USE. EVEN IF CALLED "ECOLOGICAL" IT IS A PLANT USING LARGE QUANTA OF FRESH
WATER. IN ADDITION, THE COLORING IS A SEPARATE, ADDITIONALLY POLLUTING PROCESS, WHILE COTTON
GARMENTS CRAVE WASHING AT HIGHER TEMPERATURES AND OFTEN ENERGY CONSUMING IRONING AFTERWARDS,
NOT TO SAY TUMBLE DRYING. THE COLORS EASILY GO OFF, WHILE PERSPIRATION AND SUN VISUALLY AFFECT THE
FABRIC, THUS REDUCING THE LIFE CYCLE OF THE GARMENT.
WOOL IS A FAR MORE SUSTAINABLE, BUT LIKE MANY ORGANIC MATERIALS IT REQUIRES SPECIAL TREATMENT.
OTHERS EXPERIMENT WITH HIGH TECH ECO FABRICS WITH MILK PROTEINS ET CETERA, BUT THIS IS ALSO AN
ECONOMICAL ISSUE FOR SMALLER DESIGN HOUSES, INTER ALIA WHEN IT COMES TO THE COSTS OF MAKING
RUNWAY GARMENTS.
MANY PEOPLE THINK THAT ALL NATURAL PRODUCTS ARE GOOD, BUT SYNTHETIC FABRICS HAVE MANY POSITIVE
SIDES, DESPITE COMING FROM NON-RENEWABLE SOURCES: WHEN PRODUCING SYNTHETIC FABRICS THE WEAVING
AND COLORING IS DONE IN THE SAME PROCESS. THE GARMENTS OFTEN REQUIRES SHORTER WASHING, AT LOWER
TEMPERATURES, LITTLE, IF ANY, IRONING, AND DRIES QUICKER. - SURELY A BETTER WAY TO USE PETROLEUM THAN
ON GASOLINE! RECYCLED POLYESTER IS ONE EXAMPLE ON A NEW ALTERNATIVE. BUT IT IS, HOWEVER, BETTER TO
REDESIGN GARMENTS OR USE ALREADY PRODUCED FABRICS THAN RECYCLING OLD ONES BY CREATING NEW
FABRICS FROM LEFTOVERS.
WHEN IT COMES TO GARMENT MAINTENANCE, DRY CLEANING INVOLVES A LOT OF CHEMICALS, AND IN MANY
CASES BODY ODOURS AND STAINS ARE NOT PROPERLY REMOVED. GIVE PREFERENCE TO WASHABLE CLOTHES, BUT
CONSIDER USING THEM MORE THAN ONCE BETWEEN WASHING, - AND OTHER DRYING METHODS THAN TUMBLE
DRY (A METHOD MOST USED ON COTTON ANYWAY).
IT IS ALMOST IMPOSSIBLE FOR INDIVIDUAL DESIGNERS TO SECURE ENVIRONMENTALISM AND HIGH ETHIC
STANDARDS IN ALL PARTS OF THE OFTEN LONG PRODUCTION CHAIN, STARTING WITH RAW MATERIALS AND
TEMPORARILY ENDING WITH THE CUSTOMER. THE JUNGLE OF GREEN OR ETHIC CERTIFICATIONS IS ALSO MORE
THAN CONFUSING, WITH NO AUTHORITATIVE BRAND OR SEAL SECURING THIS. HOWEVER, SOME DO THEIR BEST
WITH OFTEN LIMITED RESOURCES. THE REST IS ALL UP TO THE CUSTOMER.
YOU CAN READ MORE ABOUT MAKING YOUR FASHION CONSUMPTION GREENER AT INTER ALIA
WWW.NICE-FASHION.ORG. THIS TEXT IS ALSO BASED ON "FREMTID I PANT OG POLYESTER" ["FUTURE IN DEPOSIT
AND POLYESTER"] BY NICE EDITOR-IN-CHIEF TONE SKÅRDAL TOBIASSEN IN MOTE - ET VG-MAGASIN, OCTOBER 31ST
2008.
WHEN POSSIBLE, THE UNDERSIGNED REDESIGNS HER OWN CATWALK OUTFITS. AFTER A SHOW THE REST IS ALL
SOLD, USED BY THE DESIGNER HERSELF, OR GIVEN AWAY AS GIFTS AND TO CHARITY. LEFT OVER FABRICS ARE
SAVED AND USED FOR NEW GARMENTS. HENCE, INSTEAD OF CREATING A NEW COLLECTION FOR THE MISS NORWAY
FINALE IN AUGUST, THERE WAS A HIGHLIGHTS´ SHOW FROM RUDY WOLFF THERE THIS TIME, SHOWING EVENING
WEAR EXCERPTS FROM THE THREE COLLECTIONS "MAKING HISTORY", "VANITY FAIR" - THE LUXURY EDITION, AND
"IMPERIVM".
MOST OF THESE RUNWAY GARMENTS ARE FOR SALE AT WWW.TRENDBAZAAR.NO UNTIL CHRISTMAS, THUS ALSO
OFFERING HANDMADE FASHION TO CUSTOMERS WHO NORMALLY CANNOT AFFORD MADE TO MEASURE ITEMS.
THERE YOU WILL FIND INFORMATION ON MATERIALS USED, WASHING AND IRONING. THE GARMENTS ARE SHIPPED
IN PRACTICAL PAPER BAGS, TO USE FOR YOUR PAPER RECYCLING.
BACK BEST REGARDS, RUDY WOLFF.
ENVIRONMENTALISM AND GREEN ECONOMY. HERE ARE SOME WORDS FROM ITS OFFICIAL DESIGNER
2010 ON FASHION, CONSUMPTION AND THE ENVIRONMENT:
CONSUMPTION IS ITSELF NATURALLY NOT ENVIRONMENT FRIENDLY, BUT WHAT THE INDIVIDUAL CUSTOMER
DOES ABOUT IT IS SIGNIFICANT: THIS GOES FOR THE TYPE OF CLOTHING YOU ARE BUYING, THE AMOUNT OF ITEMS,
THE MATERIALS USED, AND THE MAINTENANCE OF THEM, AS WELL AS ITS DISPOSAL OF GARMENTS.
"QUALITY IS THE NEW BLACK": THE RULE NUMBER ONE IS: THINK QUALITY BEFORE QUANTITY!
THE TYPE OF CLOTHING YOU CHOOSE ALSO MATTERS: SECOND HAND, REDESIGN AND COUTURE/MADE TO
MEASURE, AS WELL AS HOME MADE GARMENTS ARE THE MOST ENVIRONMENT FRIENDLY ALTERNATIVES. INSTEAD
OF PRODUCING EXTRA FABRIC, SEWING NEW GARMENTS AND TRANSPORTING THEM FROM THE MANUFACTURER
VIA AGENTS, WHOLESELLERS AND SHOPS BEFORE FINALLY REACHING THE CUSTOMERS, SECOND HAND AND
REDESIGN OF SECOND HAND CLOTHES GIVES NEW LIFE TO OLDER GARMENTS.
ON THE OTHER HAND, TYPICAL CHAIN STORE FASHION IS THE LEAST ENVIRONMENT FRIENDLY OR ETHICAL
ALTERNATIVE. LARGE AMOUNTS OF GARMENTS ARE MADE CONTINUOUSLY, AND PRICE PRESSURE OFTEN OFFERS
INTOLERABLE CONDITIONS FOR TEXTILE WORKERS IN DEVELOPING COUNTRIES (UNFORTUNATELY, THERE ARE
ONLY INSIGNIFICANT DIFFERENCES BETWEEN HIGH END BRANDS AND BUDGET CHAINS WHEN IT COMES TO SUCH
PRODUCTION CONDITIONS).
THE LOW PRICES, OFTEN SUBOPTIMAL FITTING AND TYPICAL TREND FOCUS SHORTENS THE LIFE CYCLES OF THE
GARMENTS. PRICE SIGNALIZES QUALITY, AND FEW PEOPLE THROWS MADE TO MEASURE GARMENTS IN THE
DUSTBIN OR SALVATION ARMY BOXES (NOTA BENE: YOU DO NOT SAVE THE ENVIRONMENT BY RECYCLING YOUR
CLOTHES, YOU JUST DECREASE THE DAMAGE DONE).
MADE TO MEASURE GARMENTS ARE OFTEN MADE IN THE DESIGNER´S OWN STUDIO, UNDER SURVEYABLE
CONDITIONS. A COUTURE DESIGNER DO NOT MASS PRODUCE OR HAVE LARGE STOCKS OF UNSOLD GARMENTS. IT
IS ALSO UP TO THE CUSTOMER TO CHOOSE THE FABRIC, BUT BE AWARE THAT MANY ENVIRONMENT FRIENDLY
FABRICS ARE MORE EXPENSIVE, WITHOUT NECESSARILY BEING MORE USER FRIENDLY.
TO THIS DESIGNER´S FRUSTRATION, MORE OFTEN THAN NOT THE STAFF IN TEXTILE SHOPS DO NOT KNOW WHAT
KIND OF FABRIC THEY ARE SELLING, OR WHAT IT IS MADE OF. PURCHASING FABRICS ONLINE OR FROM
WHOLESELLERS OFTEN INVOLVES MORE INFORMATION, BUT NATURALLY NOT ON THE WORK CONDITIONS OF THE
TEXTILE WORKERS. ON THE OTHER HAND, "ETHIC AND ECOLOGICAL FABRICS" ARE OFTEN UNPROPORTIONALLY
EXPENSIVE AND OFFERED IN FEW ADEQUATE STYLES. AND SOME VENDORS FALSELY "GREENWASH" THEIR FABRICS
ONLINE ... ECOLOGICAL THREADS AND OTHER SEWING MATERIALS LIKE RIBBONS AND APPLIQUES ARE
PRACTICALLY NON-EXISTING (OR INSUFFICIENTLY MARKETED). - ENVIRONMENT FRIENDLY FASHION IS STILL
MUCH ABOUT IDEALISM AND CLUTTERED WEBSITES. LUCKILY THINGS ARE DEVELOPING, THOUGH.
FACTS CONTRADICT COMMON BELIEVES ON THE ENVIRONMENT FRIENDLINESS OF FABRICS: COTTON IS ONE OF
THE WORST FABRICS TO USE. EVEN IF CALLED "ECOLOGICAL" IT IS A PLANT USING LARGE QUANTA OF FRESH
WATER. IN ADDITION, THE COLORING IS A SEPARATE, ADDITIONALLY POLLUTING PROCESS, WHILE COTTON
GARMENTS CRAVE WASHING AT HIGHER TEMPERATURES AND OFTEN ENERGY CONSUMING IRONING AFTERWARDS,
NOT TO SAY TUMBLE DRYING. THE COLORS EASILY GO OFF, WHILE PERSPIRATION AND SUN VISUALLY AFFECT THE
FABRIC, THUS REDUCING THE LIFE CYCLE OF THE GARMENT.
WOOL IS A FAR MORE SUSTAINABLE, BUT LIKE MANY ORGANIC MATERIALS IT REQUIRES SPECIAL TREATMENT.
OTHERS EXPERIMENT WITH HIGH TECH ECO FABRICS WITH MILK PROTEINS ET CETERA, BUT THIS IS ALSO AN
ECONOMICAL ISSUE FOR SMALLER DESIGN HOUSES, INTER ALIA WHEN IT COMES TO THE COSTS OF MAKING
RUNWAY GARMENTS.
MANY PEOPLE THINK THAT ALL NATURAL PRODUCTS ARE GOOD, BUT SYNTHETIC FABRICS HAVE MANY POSITIVE
SIDES, DESPITE COMING FROM NON-RENEWABLE SOURCES: WHEN PRODUCING SYNTHETIC FABRICS THE WEAVING
AND COLORING IS DONE IN THE SAME PROCESS. THE GARMENTS OFTEN REQUIRES SHORTER WASHING, AT LOWER
TEMPERATURES, LITTLE, IF ANY, IRONING, AND DRIES QUICKER. - SURELY A BETTER WAY TO USE PETROLEUM THAN
ON GASOLINE! RECYCLED POLYESTER IS ONE EXAMPLE ON A NEW ALTERNATIVE. BUT IT IS, HOWEVER, BETTER TO
REDESIGN GARMENTS OR USE ALREADY PRODUCED FABRICS THAN RECYCLING OLD ONES BY CREATING NEW
FABRICS FROM LEFTOVERS.
WHEN IT COMES TO GARMENT MAINTENANCE, DRY CLEANING INVOLVES A LOT OF CHEMICALS, AND IN MANY
CASES BODY ODOURS AND STAINS ARE NOT PROPERLY REMOVED. GIVE PREFERENCE TO WASHABLE CLOTHES, BUT
CONSIDER USING THEM MORE THAN ONCE BETWEEN WASHING, - AND OTHER DRYING METHODS THAN TUMBLE
DRY (A METHOD MOST USED ON COTTON ANYWAY).
IT IS ALMOST IMPOSSIBLE FOR INDIVIDUAL DESIGNERS TO SECURE ENVIRONMENTALISM AND HIGH ETHIC
STANDARDS IN ALL PARTS OF THE OFTEN LONG PRODUCTION CHAIN, STARTING WITH RAW MATERIALS AND
TEMPORARILY ENDING WITH THE CUSTOMER. THE JUNGLE OF GREEN OR ETHIC CERTIFICATIONS IS ALSO MORE
THAN CONFUSING, WITH NO AUTHORITATIVE BRAND OR SEAL SECURING THIS. HOWEVER, SOME DO THEIR BEST
WITH OFTEN LIMITED RESOURCES. THE REST IS ALL UP TO THE CUSTOMER.
YOU CAN READ MORE ABOUT MAKING YOUR FASHION CONSUMPTION GREENER AT INTER ALIA
WWW.NICE-FASHION.ORG. THIS TEXT IS ALSO BASED ON "FREMTID I PANT OG POLYESTER" ["FUTURE IN DEPOSIT
AND POLYESTER"] BY NICE EDITOR-IN-CHIEF TONE SKÅRDAL TOBIASSEN IN MOTE - ET VG-MAGASIN, OCTOBER 31ST
2008.
WHEN POSSIBLE, THE UNDERSIGNED REDESIGNS HER OWN CATWALK OUTFITS. AFTER A SHOW THE REST IS ALL
SOLD, USED BY THE DESIGNER HERSELF, OR GIVEN AWAY AS GIFTS AND TO CHARITY. LEFT OVER FABRICS ARE
SAVED AND USED FOR NEW GARMENTS. HENCE, INSTEAD OF CREATING A NEW COLLECTION FOR THE MISS NORWAY
FINALE IN AUGUST, THERE WAS A HIGHLIGHTS´ SHOW FROM RUDY WOLFF THERE THIS TIME, SHOWING EVENING
WEAR EXCERPTS FROM THE THREE COLLECTIONS "MAKING HISTORY", "VANITY FAIR" - THE LUXURY EDITION, AND
"IMPERIVM".
MOST OF THESE RUNWAY GARMENTS ARE FOR SALE AT WWW.TRENDBAZAAR.NO UNTIL CHRISTMAS, THUS ALSO
OFFERING HANDMADE FASHION TO CUSTOMERS WHO NORMALLY CANNOT AFFORD MADE TO MEASURE ITEMS.
THERE YOU WILL FIND INFORMATION ON MATERIALS USED, WASHING AND IRONING. THE GARMENTS ARE SHIPPED
IN PRACTICAL PAPER BAGS, TO USE FOR YOUR PAPER RECYCLING.
BACK BEST REGARDS, RUDY WOLFF.
